Creativity is one of the most (if not the most) important aspects of the communications industry, and at Ketchum, we strive to deliver break through, creative work for our clients every day.
So it only makes sense that this year Ketchum would send a delegation of colleagues from around the world to both experience and participate in the Cannes Festival of Creativity. The festival is one of the biggest showcases of creativity for the marketing and communications industry, and Ketchum took advantage of this opportunity to not only showcase our work – we won several Cannes PR Lions, including a Gold – but also learn from same of the best creative minds in the marketing industry and beyond.
After returning from Cannes, Ketchum’s delegates took the time to share the knowledge they picked up and experiences while at the festival with our colleagues, and now, in the latest issue of Perspectives, Ketchum’s online magazine, with all of you. In this issue, we focus on Ketchum’s contributions to, and learnings from, the festival. Specifically, you’ll find: information on the Cannes Young Lions Marketers Competition, which Ketchum sponsored for the third year in row, an overview of “Creative for Good,” an online resource created by the World Economic Forum in collaboration with Ketchum and the Ad Council, case studies from Ketchum’s Cannes award-winning campaigns, and an overview of the Cannes PR Lions competition written by the Jury President, David Gallagher, who serves as Ketchum Senior Partner and CEO, Europe, and more.
To read the whole issue, click here.
